by Natalie Ouellette | Mar 12, 2024 | Social Media
February 5, 2024 In the fast-paced world of fashion, where trends evolve as quickly as the seasons, the influence of digital marketing can’t be overstated. Of course, the traditional runway shows, and monthly magazines editions are still prominent in the industry, but...
by Radames Gonzalez | Jan 9, 2024 | Social Media
In today’s fast-paced digital landscape, the expansive world of social media has revolutionized the way businesses connect with their target audience, drive engagement, and ultimately, bolster their bottom line. What’s more, with a multitude of social...
by Victoria Kennedy | Sep 28, 2023 | Social Media
Why Short-Form Video? As social media continues to grow and become a powerhouse tool for businesses to market to consumers, being able to create content that keeps consumers engaged is important. Short-form videos have been recently found to be the most engaging type...
by Julie Pacenka | Apr 25, 2023 | Branding, Social Media
Author: Julie Pacenka, Marketing Strategist Why Do We Need a Personal Brand? As marketing professionals, we spend so much time improving companies’ digital presence that we often don’t truly know how to effectively market ourselves. With the digital age becoming...
by Natalie Ouellette | Mar 2, 2023 | Branding, Gen Z Marketing, Social Media
Author: Natalie Ouellette, Marketing Strategist What is TikTok? TikTok is a video-sharing app that allows users to create up to three-minute-long videos and share them on endless topics. This platform quickly rose to popularity during the start of the COVID-19...
by Evan Mullings | Feb 2, 2023 | Advertising, Branding, Social Media, Sports, Sports Marketing
Dec 14, 2022 Author: Evan Mullings, Senior Marketing Strategist Major league sports are special for a lot of reasons. Everybody has a team that they root for, their favorite player, and their favorite gameday snack. That said, as a marketer, what if I told you about...
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