Structure of Voice Z Digital
Want to learn a little more about how we operate as an agency?
Roles
All members will enter the agency as ‘Marketing Strategists’ and as they perform agency requirements and add to the learning environment they will be promoted to ‘Senior Marketing Strategist.’ Sr. Marketing Strategists have the opportunity to work on more client projects (non-audit), and can be ‘Project Managers’ for client groups.
A member of the Voice Z Digital Lead Team oversees and provides guidance to the project manager and client group members.
The Project Managers are in charge of communicating regularly with the client and delegating tasks. The Project Manager must be a Senior Marketing Strategist.
The Client Group Members are made up of Marketing Strategists and Senior Marketing Strategists.
Certifications & Areas of Expertise
All new members are required to earn the Hubspot Inbound Marketing Certification and one additional digital marketing certification online prior to their first semester in the Agency. This typically happens over the summer but can be performed over J-Term for those accepted in the Fall.
Members are expected to specialize in at least one (1) Area of Expertise. This can be through a combination of certifications, books, articles, webinars, professional interviews, shadowing. To earn an Area of Expertise the student must present their professional development, findings, and insights to the Agency. Pathways include…
- Social Media Tactics: LinkedIn, Facebook, Instagram, TikTok
- Photography/Videography
- Search Engine Optimization (SEO)
- Organizational Leadership
- Data Analysis
Our Lead Team
These are the members responsible for day-to-day operations of the agency, client vetting, and specialized training.
Alyssa Floyd
Internal Managing Director
Logan Lopus
External Managing Director
Emily Alberigo
Director of Social Media
Katie Berthasavage
Director of Marketing Technology
Catrina Touchette
Director of Finance
Interested in Joining?
Voice Z is a 2-credit course that meets twice a week in order to collaborate in teams and learn from industry professionals. Students from any grade and major are encouraged to apply.