Oct 13, 2022
Author: Emma Donoghue, Marketing Strategist
Who are you trying to Reach?
Being able to engage your audience on different social media platforms is really important when getting involved in digital marketing. Especially on a platform like Instagram. Instagram gives immense opportunities for growth for all sorts of brands and influencers. Becoming successful on this platform can really elevate your marketing to the next level. Even though it could be daunting when just starting out, there are a lot of simple ways that you can help boost your Instagram engagement.
Understand your Audience
The first step when it comes to improving your Instagram engagement is understanding whom you are trying to reach. What is the demographic of your audience? What do they want from your page? Are they looking for information or entertainment? Do your followers like watching videos, seeing pictures, or viewing stories? All of these are great questions that can help you take steps to engage your Instagram audience. Being able to know what your audience wants from your brand is a pivotal point when marketing. This will also help the way in which you present the information. Being able to understand what your audience wants from your brand will be a great first step when working to boost engagement.
Content Calendar
Being consistent is extremely important when it comes to engaging your followers on Instagram. There are also sorts of different pages that have different posting schedules. Some bigger brands post multiple times a day, whereas others only post a couple of times a week. Nevertheless, it is important that you are organized. This will help you bring more people to your page and not let it get lost among other accounts. A content calendar also gives you time to plan out posts so you are able to really create the best content for your audience. It prevents rushed posts that aren’t going to be the best for your page. It helps your account, but it also helps you stay organized and on top of what you are putting out for your audience.
Authenticity
Another way to get more people engaged with your content is by being authentic. People can tell when something isn’t genuine, and this will deter potential followers from your content. People want to be engaged with brands and people they trust. They want to know that what they see is what they get. It can also be hard for the audience to engage if they feel the content is too put together. Showing the not-so-perfect moments to really ground your account and connect with your audience. Some of the most popular influencers and brands have based their accounts off their authenticity. So, creating an authentic account can really draw people to your content.
Use Instagram stories
A great way to engage your audience is to use the Instagram story feature. This can really personalize the content you are putting out. Since Instagram stories are only active for 24 hours, they can be as casual or professional as you want them to be. There are also a lot of different features that you can use to engage your followers. You can create polls, countdowns, questions, add links, mention other accounts, etc. There are so many opportunities with this feature. It is a great way to do quick and easy posts to keep putting content out. You can make personal posts like some sort of a day in the life, or behind the scenes. You could put out polls about different topics that relate to your page or answer questions given to you by your followers. The story feature is a very useful tool that Instagram offers, and it can create a great opportunity for your account.
Host a contest
Hosting an Instagram contest on your account is a great way to engage your current followers while also bringing in new ones. This can be extremely helpful to businesses that want to improve their brand awareness. Accounts can host contests that involve tagging another account, reposting a story, commenting, using a hashtag, etc. There are so many ways that accounts can draw people into these posts. This switches up your feed while also creating something fun and new for your followers to see. This could be a contest with an actual prize, or just for fun. Either way, hosting any sort of contest on Instagram will help boost engagement.
Overall
Learning how to create better Instagram engagement is crucial to success on the platform. There are so many simple ways that accounts today can boost their engagement. Simply understanding whom you are marketing to is one of the best ways to know you are going in the right direction. Creating an organized page is also a crucial part of the success on Instagram. Being able to plan out what you are going to post makes sure you are producing the best content you can for your account. Being authentic is also going to draw users to your account. It is a great way to ensure loyal followers who truly want to engage with your page. Making use of the Instagram story features also will help keep followers wanting more from your account. Finally, we saw how hosting Instagram contests can help engage current followers while also bringing in new ones. These tips will be sure to help you create a successful Instagram page. To learn more about marketing in this daya dn age make sure to check out “Marketing to Voice Z”!
Recent Comments