Dec 8, 2022
Author: Axel Barretto Rodriguez, Marketing Strategist
As Search Engine Optimization, or SEO, has continued to grow and become an integral part of marketing strategies, keyword research is now used by every successful company. SEO refers to the process of improving your site to increase its visibility when people search for products or services related to your business on Google and other search engines. Essentially, keyword research focuses on finding important and popular search terms entered into Google and the like and integrating those phrases into your content. Utilizing a proper keyword research strategy will help make a website be seen more, as well as bring the right people to a given site.
What is keyword Research?
Keyword research is “the process of improving your site to increase its visibility when people search for products or services related to your business in Google”. Keyword research can uncover queries to target, and display different sections including ranking difficulty, search volume, and a lot more. In other words, it shows what words or phrases a business’s website should include within their content the most in order to bring more people to the site. This will increase popularity and have a higher conversion rate.
What Are the Benefits of Keyword Research?
Keyword research is a cost-effective, low-risk, and easy-to-learn tool for companies that will bring in business growth. By using keyword research, a business unlocks all different kinds of benefits including but not limited to:
- Marketing trend insight
- Traffic growth
- Customer acquisition
- Time efficiency
- Company awareness
- New market potential
- Higher audience engagement
- Competitive analysis
How To Research Keywords for SEO Strategies?
It’s all about repeating a similar process each time. Keyword research follows a similar methodology almost every time it is done. Of course the process may change with more tools or resources to build upon, but understanding the framework and baseline for keyword research is more than enough to get started. The following processes are important to note and follow when beginning keyword research:
- Make a list of important, relevant topics based on what is known about the business.
- These consist of creating 5-10 topic buckets important to the business will then be used to create specific keywords later in the process.
- Fill in those topic buckets with keywords.
- These are keywords or phrases that are important to rank in the SERP’s (search engine results pages) as the target customers is likely conducting searches for those specific terms.
- Research related search terms.
- This is a great way to fill out a list if a ‘writers block’ occurs in order to spark ideas for other keywords.
- Use keyword research tools to your advantage
- Popular software often used is Ahrefs, SEMrush, Moz, and Google Keyword Planner. These software’s can provide a more comprehensive analysis of keyword research by providing relevance, authority, and volume scores for each keyword to find the best and most important phrases to continue with as with every step the list may begin to decrease and become more focused.
Conclusion:
Keyword research is a great way of driving more organic traffic to a business’s website and bringing in more visits and visibility to a given website. As a result, by utilizing this strategy, businesses can continue to grow, and create a higher company awareness, which will benefit the business in both the short and long term.
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