by Krysta Mack | Apr 25, 2023 | Branding, Sports
Author: Krysta Mack, Senior Marketing Strategist You may have heard the term NIL being thrown around in the marketing world, especially in regard to collegiate athletes. So, what is NIL? In the simplest form – NIL stands for name, image, and likeness. But for college...
by Evan Mullings | Feb 2, 2023 | Advertising, Branding, Social Media, Sports, Sports Marketing
Dec 14, 2022 Author: Evan Mullings, Senior Marketing Strategist Major league sports are special for a lot of reasons. Everybody has a team that they root for, their favorite player, and their favorite gameday snack. That said, as a marketer, what if I told you about...
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