by Katie Berthasavage | Oct 20, 2022 | Branding
Author: Katie Berthasavage, Director of Marketing Technology What is Branding and what purpose does it serve? Branding – this is a commonly used term in the marketing world. It is important to note that a lot of our behavior as consumers is influenced by brands...
by Ashley Smith | Mar 10, 2022 | Branding
Author: Ashley Smith, Marketing Strategist What is a branding guide and what purpose does it serve? A branding guide provides a rulebook outlining uses for all different creative aspects of your brand and business. Clear and consistent marketing is easy to achieve...
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