by Natalie Karlson | Mar 26, 2024 | Branding, Uncategorized
How High-End Brands Master Marketing with Monotone Colors Monotone and simplicity in high-end branding has proven an effective marketing strategy, capitalizing on simplicity. From luxury fashion houses to premium automotive manufacturers, they use the power of...
by Julie Pacenka | Apr 25, 2023 | Branding, Social Media
Author: Julie Pacenka, Marketing Strategist Why Do We Need a Personal Brand? As marketing professionals, we spend so much time improving companies’ digital presence that we often don’t truly know how to effectively market ourselves. With the digital age becoming...
by Krysta Mack | Apr 25, 2023 | Branding, Sports
Author: Krysta Mack, Senior Marketing Strategist You may have heard the term NIL being thrown around in the marketing world, especially in regard to collegiate athletes. So, what is NIL? In the simplest form – NIL stands for name, image, and likeness. But for college...
by Natalie Ouellette | Mar 2, 2023 | Branding, Gen Z Marketing, Social Media
Author: Natalie Ouellette, Marketing Strategist What is TikTok? TikTok is a video-sharing app that allows users to create up to three-minute-long videos and share them on endless topics. This platform quickly rose to popularity during the start of the COVID-19...
by Zach Steere | Feb 16, 2023 | Branding
Author: Zach Steere, Marketing Strategist If you have talked to any number of marketing professionals in the past decade, you will often hear terms like SEO, hit rate, and page speed, and how important it is to improve all three in order to make your business more...
by Evan Mullings | Feb 2, 2023 | Advertising, Branding, Social Media, Sports, Sports Marketing
Dec 14, 2022 Author: Evan Mullings, Senior Marketing Strategist Major league sports are special for a lot of reasons. Everybody has a team that they root for, their favorite player, and their favorite gameday snack. That said, as a marketer, what if I told you about...
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