Over the past couple of years, small, social media creators, also known as Micro-Influencers, are revolutionizing marketing strategies for brands. Consumers trust real people’s suggestions, and this new wave of personalized engagement is becoming increasingly popular. Micro-influencers typically range from about 10,000-100,000 followers, resulting in having a smaller account in comparison to macro or mega influencers. This blog post will help you navigate the possibilities of how a micro-influencer can invite a larger audience.
What Are Micro-Influencers?
As mentioned before, micro-Influencers have a smaller following, but they tend to reach more of their audience. These influencers connect and target niche communities, making them more personal for people specifically interested in their field of content.
Examples of Micro-Influencer Industries:
- Lifestyle: Showing daily routines have become increasingly popular, while also promoting brands in their videos that help them maintain their day-to-day schedules.
- Fashion and Beauty: Influencers can specialize in reviewing trends, clothing brands, skincare and makeup products.
- Food and Drinks: Specializing in food and cooking has increased visibility for these influencers, while promoting brands. Everyday beverages like Alani Nu, Poppi, and Olipop sponsor influencers as ambassadors to broaden their engagement.
Advantages of Working with Micro-Influencers
- Increased Trust
- Targeting Specific Audiences
- Real Life Opinions and Reviews
Examples of Brands Partnering with Micro-Influencers
Glossier: In attempt to build a stronger trust with customers, Glossier revolutionized their brand strategy by working with micro-Influencers to promote their products. Shown through their Instagram and TikTok, they post videos made by their influencers that showcase how their products look and work on everyday people. This strategy develops a personal and real connection with their audience and potential buyers, driving more sales.
Audible: Book bloggers and podcasters are showcased through Audibles social media accounts to discuss monthly book choices, and many other book insights that gain traction for the influencers and create a personable connection with the audience.
Airbnb: This company works with micro-influencers to share their travel experiences with Airbnb, which promotes the company’s authenticity and their trustworthy services.
How to Find the Perfect Micro-Influencer for Your Company
There are several different approaches when searching for micro-influencers for your company. Before beginning, determine your goals, objectives and values that you are looking for in an influencer. Options for searching include:
- Social Media Search: Looking through relevant hashtags that pertain to your brand can provide you with videos and posts that influencers might have posted under. From that, analyzing their posts can help you determine what you are looking for, and who you might be interested in. Also, searching through the Explore tab can direct you in the path of similar companies that are partnering with micro-influencers.
- Influencer Discovery Tools: Platforms like https://lefty.io/, https://www.upfluence.com/, https://www.aspire.io/ and https://www.traackr.com/ allow you to connect with influencers.
- Competitor Collaborations: Analyzing what influencers are working with companies similar to yours can help you get on the right track of deciding who to identify as a possible influencer.
Conclusion
Micro-influencers have been setting a new agenda for social media marketing, allowing brands to connect with real people and faces. It is important to consider factors like content quality, engagement and authenticity when searching for micro-influencers.
Recent Comments