by Bella Crowell | Nov 21, 2023 | Advertising, Gen Z Marketing
What is Podcast Advertising? Silently captivating the ears of millions, podcast advertising has emerged in the marketing landscape. Podcast advertising is expected to grow to 98.7 million users by 2027 with users constantly on the go and being connected to digital...
by Katie Berthasavage | Apr 25, 2023 | Gen Z Marketing
Author: Kiera Cote, Marketing Strategist As the world of e-commerce continues to grow, so does the number of possibilities that opens up. Instagram is a continuously growing platform that allows its personal and business users to post photos, create 24-hour stories,...
by Madeleine Hungerford | Apr 11, 2023 | Gen Z Marketing
Author: Madeleine Hungerford, Marketing Strategist How Artificial Intelligence is Used in Marketing and the Importance of Its Implementation There are multiple benefits to integrating Artificial Intelligence into a company or a brand’s preexisting marketing...
by Natalie Ouellette | Mar 2, 2023 | Branding, Gen Z Marketing, Social Media
Author: Natalie Ouellette, Marketing Strategist What is TikTok? TikTok is a video-sharing app that allows users to create up to three-minute-long videos and share them on endless topics. This platform quickly rose to popularity during the start of the COVID-19...
by Emma Donoghue | Dec 11, 2022 | Gen Z Marketing, Social Media
Oct 13, 2022 Author: Emma Donoghue, Marketing Strategist Who are you trying to Reach? Being able to engage your audience on different social media platforms is really important when getting involved in digital marketing. Especially on a platform like Instagram....
by Jake Kitterman | Oct 20, 2022 | Gen Z Marketing
Author: Jake Kitterman, Marketing Strategist Living in a digital world in 2022, content marketing is everywhere. Everyone has seen and enjoyed this type of marketing. Most people don’t even notice every day the amount of content from friends, family, schools,...
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