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Navigating AI use Without all the Information When topics of automation were discussed in the past, it was not uncommon to be under the impression that it would first and foremost target ‘low skill’ and undesirable jobs (think self-driving cars and trucking), while...

As a small business owner, balancing finances, operations, and marketing can be a challenge. It takes time to create quality marketing content, and this is something that not all small business owners have. Tools like Jasper can help simplify content creation, making...

Digital marketing has evolved into a new language for how brands communicate with consumers. As this form of marketing has revolutionized the digital era we currently live in, it is essential for industries to adapt, especially the fashion sector. As this industry...

In a relationship, it isn’t always about just the initial connection and the first sparks that are felt, but it’s about nurturing the connection over time. Relationships require ongoing effort, similarly to keeping your audience engaged with your brand. Think of it...

As a digital marketer, I work in the medium of the internet. This entails everything from email to Search Engine Optimization to social media to blog posting to website design to content creation to graphic design to many, many other aspects of the practice of...

Over the past couple of years, small, social media creators, also known as Micro-Influencers, are revolutionizing marketing strategies for brands. Consumers trust real people's suggestions, and this new wave of personalized engagement is becoming increasingly popular....